This is a guest post by Andrea Boffo from money saving website plusvouchercode, with some helpful tips for coffee shop owners & Baristas.
You’ve probably heard it a million times, in order to make your coffee shop successful you need hard work, determination, with a hint of luck. Yes, while that may be true those “success factors” can apply to any business. So while true, that tip isn’t really helpful because it is just stating the obvious.
When you venture on taking your coffee bar to the next level, you need to learn how to build an experience for your customers. The experience will not just attract them but keep them coming back for more. Which in turn will help you establish your brand in the already very competitive coffee market. After all, Costa does have over 2,000 outlets in the UK. The following 5 tips will help you do just that – taking your bar to the next level.
1. Learn to Make the Best Coffee
This may sound like another obvious tip but you have no idea how many cafés fail at this. You need to make sure that the coffee in your bar is the best in town. This means you don’t skimp out on the product and quality. This starts from your coffee maker down to the type of coffee beans used. Your baristas should be trained in making 100% best quality coffee each and every time.
When individuals like a coffee from a particular shop, they will walk past all the others along the way just to get to that perfect cup of coffee. So make sure that perfect cup is served in your bar using 100% Arabica or a blend of 90% Arabica and 10% Robusta, freshly roasted beans.
2. Build Loyalty with a Loyalty Card Program
Who doesn’t like incentives? By giving a little incentive to customers you make their experience at your bar more pleasurable. A loyalty card will help you do just that. This may seem like another marketing gimmick but the program really works for eateries and coffee shop. Think about it, you go out for coffee at a shop and they hand you a card that says after your 6th coffee, the 7th one is on us. The incentive of the 7th free coffee will make the customer continue to come to the shop.
This tactic is an easy way to acquire a customer and keep them loyal to your bar. No one will ever turn down a free coffee and the loyalty card allows them to work up to it. Just make sure the card is of good quality so they don’t bend or tear easily.
3. Introduce Uniforms for the Staff and Brand Them
How your employees present themselves are a part of customer experience. You want to make sure that all employees are presentable and dressed alike. The best way to ensure that is to provide them with a uniform. The benefits of a uniform are as follows:
- Staff are easy to identify by customers.
- Instills positivity within the team, as employees see everyone wearing the same uniform they get a sense of being on the same team. Which means they are working towards the same goal.
- Uniforms present a way for you to also flash your brand constantly to customers. So be sure to have your logo either printed or embroidered onto the uniforms.
You can get a great deal on uniforms with the Simon Jersey Deals.
4. Limit Your Menu
Many new coffee shops make the mistake of offering an extensive menu with numerous assortments. Thinking that the wide variety of assortments puts them ahead of the competition. However, all that does is confuse the customer and makes them spend more time browsing the menu.
That is something you don’t want to do. Make sure your menu can easily fit on one side of a menu card which means offering anywhere from 3-5 flavours of coffee, food, and drink items each.
Doing so will also allow your baristas to perfect the limited coffee, drink, and food items on the menu – this will lead to a better customer experience.
5. Consider Counter Service
Counter service is known to have made servicing clients faster and easier for fast food employees. It is pretty much accepted around the world. To adopt it in your bar, just have your baristas take customers order, hand them a number, and let them pick up their coffee and other purchases once ready. This type of service allows your staff to concentrate on providing quality coffee, food, and drink items. It also makes it easier on them to handle the rush hour since they don’t have to worry about serving to the tables.
In order to take your bar to the next level, you need to concentrate on giving the customer an experience. Perfect your coffee, build loyalty and make their ordering experience faster and more efficient so customers continue coming to your bar. That is the only way you can achieve success and excel in the coffee business.